The various forms of graphic design are becoming more and more of a necessity for companies to get noticed in the overcrowded consumer market. First impressions play a big part in how costumers value your business in the long run.
It's not all about aesthetics though – graphic design is primarily about getting a message across. That's why I value communication with the client highly. Graphic design should be custom work, suited to the message you want your business to portray.
Corporate identity design
The 'face' of your business allows consumers to recognize your products or services and to grow attached to your business. In general, corporate identity design comes down to a business name, logo and a set of guidelines for the company's interaction with the outside world.
As an experienced corporate identity designer, I can help clients set up their corporation's 'persona': from logos to ads, car wraps... You name it.
Brochures and sales collateral
There are a few things you need to look out for when having brochures designed by an external company or freelancer. Brochures should always connect to your company style and identity design, making sure people recognize you.
More importantly, sales collateral should always focus on conveying it's message as well as possible. Even text size plays a good part in the effectiveness of the collateral. Make sure you hire a designer who focuses on the message, not just the looks.
Setting up a company website will help you attract new customers while allowing existing customers to easily stay up to date with your company's activities. It'd be wise spending a bit more time on this particular facet of your corporate identity.
Websites aren't just business cards though – they're interactive pieces of marketing that, if done right, allow people to easily find you. Therefore, web design plays an important part in your website's ability to convert website visitors to new customers.
Websites and web applications
Creating a website requires more than just the work of a designer. A programmer will be required who has to be able to write code in a set of computer languages to translate a design to an interactive website or application.
I've built company websites and blogs, but I also have a lot of experience with more complex projects like web shops and social media applications. Chances are I can help you out – feel free to contact me any time to have a talk about your project.
Control panels and plugins
I prefer working with open source control panels for websites and apps to ensure clients an up to date and secure platform. I tend to work with platforms like WordPress and Drupal, known for their scalability and active communities.
Sometimes these control panels don't fit your project's goals or demands. I can then write custom plugins for existing control panels or build an entire custom control panel for your project. I always discuss these possibilities with clients, making sure they have the best toolset for years to come.
So you've set up a website. What now? Let's start by making sure it's search engine (SEO) and social media friendly. These optimizations make sure that people can easily find or share your website – key factors in a website's success.
Next up, we need good marketing. Social media marketing and online advertising are two great places to start. Having run campaigns for various startups and businesses, I have the experience you need to make these campaigns successful. Contact me to brainstorm on your campaign!
Social media marketing
Using social media in your marketing campaign doesn't just improve interaction with (potential) customers during the campaign – it makes your business look more accessible and customer friendly and can greatly improve your 'social fan base' in a short while.
These two examples are recent Facebook applications I built for clients to support their social media campaigns.
This Philadelphian startup provides crowd sourced logo design for businesses.
I created their interactive website based on a custom built content management system and managed their mail and web servers (VPS) during the startup period.
E-mail newsletter design
I design and code e-mail newsletters for clients, making sure they comply to the very strict rules of e-mail layout.
These are just two recent examples I designed and coded (via Active PR, LLC).
Dutch hiphop music platform built on a custom content management system completely optimized for search engines and social sharing.
The platform also sports a sleek mobile website for its mobile visitors.
All corporate identity and development work by me.
A mobile game that takes the classic 'flood' game (flooding the board with one colour) to the next level.
Shown is my concept art for this Android application that has yet to be released.
This American webshop sells exclusive apres beach wear.
The entire website and shop are running on the open source WordPress software. The logo and website were designed and developed by me.
These are various logos I created between 2009 and 2010 for companies in the United States, The Netherlands and even Sweden.
Red Crow Translations
A freelance Dutch/English translator based in The Netherlands.
I designed the corporate identity as well as the website for this freelancer.
Dutch record label for upcoming electronic musicians.
All of the corporate identity and website work was designed by me. The website is based on a custom content management system.
I'm a freelance graphic designer and developer who loves art and learning about new technologies. Though based in The Netherlands, I like working with clients from all over the world on diverse design and development projects.
Some of my work is displayed in the work section. If you think I can be of any help, contact me to have a chat. I'm looking forward to your inquiry.
Fill out the contact form below to contact me for a talk about your project. Alternatively, you can mail to robbert at whoisrobbert dot com. Feel free to request a personalized quote, free of charge.